Communication – Let’s Recap
- What does a high-quality and successful presentation look like?
- What areas can we still improve?
- How detailed should the presentation be, and how to turn it into a compelling sales story?
- How to build a strong connection with the customer?
- How to create content, set priorities, and deliver an effective presentation?
Interaction with the Audience (Customer)
- How to build rapport with the audience?
- How to identify what matters most to the customer?
- When to communicate the key message?
- How to improve the quality of relationships with the audience?
- How to manage your mental processes and their impact on outcomes?
- Adapting presentations to different goals and audience levels
- “Ad hoc” presentations – rhetorical exercises
- Practical exercises
Presenter’s Performance
- Voice, body language, and the presenter’s influence on the presentation outcome
- Dress code and overall presentation style
- How to be creative and engaging while influencing the audience’s emotions and interest
- Personal preparation – individual action plan
- Speech disorders: articulation, rhythm, and volume
- Practical exercises
Working Methods
- On-camera training
- Simulation of various sales situations
- Interpretation of recordings
- Providing feedback
- Exercises