Sales – The Importance of Building Relationships with Customers
- Relationships in the buyer-seller-satisfaction dynamic
- Raising awareness of the customer’s experience
- Raising awareness of the seller’s experience
- Raising awareness of the current level of service quality we provide
- Raising awareness of customer expectations and market standards
- Communication and alignment as tools for achieving customer satisfaction and loyalty
- Characteristics of quality relationships
- How to build quality relationships with customers that ensure long-term loyalty
- Perception, language, and emotions
- From complaint to satisfaction
- How to understand customer needs and provide exactly what they want
- How to ensure that the customer says exactly what we want others to hear about us
- Advanced understanding of the concept of consistency and responsibility in customer relationships
- The 3Z model – how to get a satisfied customer who will remember us and add us to their “favorites list of places to shop”
The Importance of Building Good Relationships with Customers
- BE READY – the willingness to attract new customers and fulfill the desires of existing ones
- BE THERE – recognizing and awakening customer interest
- BE HELPFUL – understanding customer questions and complaints
- BE REMEMBERED – the desire to be remembered and create a sense of trust with the customer
Working Methods
- On-camera training
- Simulation of various sales situations
- Interpretation of recordings
- Providing feedback
- Exercises