Factors Influencing Communication
- Perception
- Past experiences
- Emotions
- Stereotypes and prejudices
- Enhancing one’s perceptual sharpness
- The impact of emotions on communication and motivation
- How to establish harmonious relationships
Non-verbal Communication
- Importance and impact of nonverbal communication
- Key nonverbal signals
- Clothing and other aspects of nonverbal communication
- How to communicate non-verbally
- Distinguishing perception from interpretation
Verbal Communication
- The importance of speech and its impact on communication
- Speech structures
- Setting well-formed outcomes in communication
- Learning to speak the language of the people we communicate with
- Mastering the beliefs of successful communicators
The Five Sales Steps
- Step 1 – Introduction to the conversation
- Step 2 – Identifying customer needs
- Step 3 – Presenting the product
- Step 4 – Handling customer objections
- Step 5 – Closing the sale
- Exercises
Methods of Work:
- On-camera training
- Recording sales conversations step by step
- Interpretation of recordings
- Providing feedback
- Simulations and exercises